As a business owner you are probably very interested in increasing sales. Whether it’s a service, or product, increasing sales usually means more income for you. Oddly enough though, there is 1 thing that most business owners are not doing, that once put together can increase sales a good 25% or more, and it’s actually really easy, once you set it up, which is also easy.
You might be surprised to know this is actually your email list. An email list consists of customers who have purchased from you in the past, or are interested in learning about your products. The internet makes this easier than ever with automated forms and programs that collect information and send emails on your behalf.
Why It’s Important to Use Your Email List?
One reason you want to tap into your email list is you already know they are buyers. If you can just get another offer in front of them, some of them are bound to take you up on it. Another reason you want to use this email list of customers is because it’s so much easier, and cost efficient to tap into your own customers than it is to get new customers.
Remember, the cost of getting a new customer is 10x of getting sales from the ones you already have.
How Easy Is It to Tap Into Your Email List?
You can add a form to your website that customers can use to give you their email address, and when you get a purchase you can have their email address automatically added to your list. This list will grow, with the addition of the emails you already have, and when you have a new offer or special coming up, you simply email them.
What’s Involved in Using Your Email List?
A program like this costs about $20 a month, and statistically you should be able to get about $1 per person out of your email list each month. It is called an autoresponder. It allows you to add messages that subscribers (your customers) will automatically get based on how long they are on your email list. You can automatically send welcome messages, welcome coupon codes, etc.
All you have to do is get the code from the autoresponder, and your autoresponder email, and add them to your website, and order process. To increase how much you get out of your email list, you can send regular newsletters separately from your specials emails. It really is simple, and it’s an easy way to keep all of your customers up to date on what you are up to.
Go ahead and check into an autoresponder today, I can set it up for you if you are interested, and even help you bring customers from previous orders onto your email list. This is one thing you want to use every month, it’s simply a ‘no brainer’.
